Digital marketing has changed the dynamics of the business world. It is becoming more difficult for companies to neglect the importance of investing in digital marketing as an essential piece of the marketing function. Within this dynamic environment, marketers are on their toes trying to find new strategies to best engage their audiences online. One way to improve effectiveness and efficiency is with the help of digital marketing tools. Here are the 4 digital marketing tools that I recommend.
- SEMrush
If you are serious about improving your SEO strategy and staying ahead of competition, it is vital that you check to out SEMrush. SEMrush has a massive database of over 20 billion keywords and 808 million domains crawled. Digital marketers around the world trust SEMrush. SEMrush is also used by a number of companies, big or small. Corporate giants such as Apple, Amazon, Samsung, Forbes, IBM, and more use this tool. This tool can assist your company in performing:
- Keyword research
- Position tracking
- Generating new content ideas
- Identifying backlink opportunities
- Create SEO friendly Templates
SEMrush’s latest update features enhanced content marketing, advertising, and social media tools as well. SEMrush offers free and paid subscriptions. The free account limits you in your ability to use some of the tool’s features. To explore some of SEMrush popular functions you can start with a 14 day free trial.
- Canva
Canva is an amazing tool for creating eye-catching and professional graphic designs. With little or no experience in graphic designing, you can easily utilize this tool to create stunning social images, infographics and CTA buttons for free. Canva offers a wide selection of templates, clip art and fronts that can be used for presentations, resumes, logo design, thumbnails, wallpapers, infographics, brochures, certificates etc. If you don’t have access to more advanced and complex tools such as Photoshop or Indesign, Canva is a perfect tool that can help you to customize your projects.
- HubSpot
It is undeniable that HubSpot covers a lot of pain points that your business may be experiencing. HubSpot elegantly sums up CRM and marketing platforms into one. Instead of switching from one place to another, HubSpot brings together a variety of functionalities allowing sales departments to manage all their activities in one place. Aside from the above hassle free merit mentioned above, HubSpot also provides help with:
- Social media platform management
- Content curation
- Search Engine Optimization
- Website development
- Landing page creation
- Calls-to-action
- Marketing automation
- Lead generation
- Analytics
- Google Analytics
In this digital world it is important for you to integrate your business website with Google Analytics. Google analytics is used to track website performance and collect visitors’ insights. It is vital for companies that systematically post blogs to identify where their online traffic is coming from or to identify content that generates more attention. It is in your best interest to monitor user behavior as they browse your site.
Google Analytics benefits at glance
- Free
- User friendly
- Tools for reporting and predictive analysis
- Evaluate traffic flow
- Conversion tracking
Digital Marketing That Drive Results
With such a wide choice of digital marketing tools, it is important to know how each one will benefit you to help drive company results. With the help of these tools, you can ensure digital success! If you’re struggling to develop a digital marketing solution for your business, contact Tekbase Digital Solutions. We will help you develop a digital marketing plan to make 2022 a year of company growth!
