There are a number of reasons why every business needs a website, especially one that is up-to-date. Many companies neglect the importance of updating their websites on a regular basis. First of all, in this digital era, online presence is the lifeblood of all companies. Traditional marketing avenues are starting to dry up. Local consumer review survey by BrightLocal shows that 86% of consumers use the internet to find local businesses. With that being said, investing in an updated website is worth it. Here are 3 reasons why you need to update your website today.
To Improve Search Ranking Results
A big reason to update your website consistently is so customers can find you on the web. Search engines perform updates on a regular basis and they prioritize pages that are relevant and up-to-date. To ensure relevance, websites need to be consistently updated with SEO in mind. It is vital to know the keywords that are relevant for your company. If customers fail to locate your business at the top of the ranking list they may end up resorting to your rival companies that will be at the top.
To Leverage a Powerful Marketing Channel
Due to a huge financial muscle, big companies exercise traditional marketing channels such as billboards, print , radio, TV commercials. However, they are not the best fit for smaller companies due to financial constraints.
Above all, big or small digital marketing is a better way to market your business. It is extremely cost effective, allows for higher engagement and allows for personalization. At the heart of every digital marketing strategy is a responsive, engaging, functional and well maintained website. Too many businesses get caught up in the design rather than the functionality of a website. However, while functionality is important, an eye catching web design also attracts customers. A website is an online home that requires consistent updates to be attractive.
